Alka Sharma's third traditional boutique inaugurated at Gangtok after Bengal

Report by: 
Prashant Acharya
21 May 2017

While the European fashion industry has proved its dominance over Indian traditional designs, designer Alka Adhikari of Bagdogra (Siliguri) has gained worldwide popularity by fusing Indian and Nepali traditional concepts with Western ideas in her creations. With this unique confluence, Adhikari’s efforts to add colours to the fading Indian and Nepali traditional dresses have become successful in attracting fashion lovers.
After gaining popularity in North Bengal Alka has entered Sikkim to promote traditional attires and flourish her business, her third boutique was inaugurated on Sunday at Gangtok's Namnam road.
Conceding that the fashion industry is growing tremendously, Adhikari, who has a diploma in fashion designing, says that the youths tend to overlook the richness of their traditional fashion. And since the Indian and Nepali tradition are dying under the dominion of Western fashion, she decided to do something to bring these traditional fashion to life again. She has started her own production centers at various places in India and Nepal.
She uses Nepali Dhaka to weave sarees, lehenga, churidhars, and other outfits. Interestingly, these products not only have a domestic market, but are also in demand among Indians living aboard. Earlier, people had to specifically visit Nepal to buy traditional Nepali attire but now many people from Sikkim, Darjeeling, and north-eastern states put their orders at Adhikari’s production centres like ‘Daura Suruwal,’ ‘Chaubandi Choli,’ ‘Fariya,’ etc.
Adhikari has already been in the fashion business for almost 10 years. She has also worked with several celebrities and has organized fashion shows in Siliguri, Gangtok, Guwahati, Kathmandu, and Kolkata. “Our youths have become increasingly attached to fashion in this modern age. It is because of the impact of the film industry,” Adhikari stated. “However, they are reluctant to wear their own traditional outfits. So, in order to make them aware about their culture and tradition, I began designing in such a way that even traditional dresses become attractive to them,” she added.
Adhikari has garnered much fame in the fashion world with her innovative summation of Indian, Nepalese, and Bhutanese elements in her own way. She has carved a niche for herself in the fashion industry through various national and international fashion shows and contests.