ArunPrabha - dedicated DD channel from Arunachal to be launched by Aug

18 Apr 2017

Union minister for information and broadcasting M Venkaiah Naidu today said a dedicated Doordarshan channel - ArunPrabha will be launched by August from Arunachal Pradesh to seamlessly integrate the North-East (N-E) and showcase its rich culture to the rest of the country.
Focus will be on the youth with contemporary entertainment and informative shows, Naidu said while talking to reporters here after presiding over the Joint Hindi Advisory Committee meeting here. For enhancing outreach through Community Radio (CR), the minister said 90 per cent subsidy has been recently introduced for setting up of CR stations across the entire NE region, subject to maximum limit of Rs 7.5 lakh. "I urge all educational institutions and NGO's to leverage the liberal grant offered by the Centre to set up CR stations for the benefit of the common man and reach out to them in their language and dialect," he said. Pointing out that AIR broadcasts programmes in six languages and 89 dialects in the N-E region, the information and broadcasting minister said to leverage the vast infrastructure, state governments in NE have been urged to collaborate with AIR and Doordarshan to spread the development story and their initiatives.
To supplement the efforts of the public broadcaster, he said 13 FM channels have already been operationalised and another 48 channels in 18 cities have been proposed. "And to ensure adequate participation of private parties, reserve price for border areas with population less than one lakh has been reduced and fixed at Rs 5 lakh and the licence fee for permission holders in NE states is half vis-a-vis other states," the minister added.  Naidu today also said the proposed Film and Television Institute of India in Arunachal Pradesh would act as a catalyst to promote talent in different aspects of film making in the N-E.
The Film and Television Institute would be set up on a campus of over 50 acre at a cost of Rs 200 crore, as an extended campus of Satyajit Ray Film and Television Institute, in Kolkata, the Information and Broadcasting minister said. The Centre will also build a permanent campus of the Indian Institute of Mass Communication (IIMC) at Aizawl in Mizoram, he said. The two institutes would provide quality training to the youth by catering to their needs and aspirations, Naidu said while conducting a review meeting of the programmes and policies in north east with the officers of the I&B ministry here. According to the minister, by imparting the quality training, the institutes will serve as talent creators and talent hubs in the region. The permanent campus of IIMC at Aizawl, to be developed at an estimated cost of around Rs 25 crore, would be developed as a media training hub for the north east region and south east Asian countries, Naidu said.
Highlighting the various Film Festivals that the Information and Braodcasting Ministry has conducted in the north-east, the Minister said that the medium of cinema is powerful to send across the message of peace and development in the region. The National Children's Film Festival (NCFF), which recently ended in Guwahati, showcased value-based award winning movies from the Children's Film Society of India's catalogue.
A special edition of 'Fragrances from North East' also showcased movies from the north-eastern region throughout the country in order to raise awareness and enhance people-to- people contact, the minister added.