projects Bengal as a key market for growth

Unveils two new collections Nava & B-Iconic
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20 Apr 2017, online destination for fine jewellery, is targetting steady growth in traditional markets such as West Bengal. Kolkata recorded a 70% growth in revenue in 2016, over the previous year making it one of the top six markets for is targeting revenue of Rs 1000 crore in early 2019 and is expected to achieve profitability around the same time. The USP of the company is its design prowess, which allows it to add almost 250 new designs each month, company sources said. The company has invested heavily on designs, marketing, technology and logistics in order to strengthen its offerings and widen the customer base. Kolkata and West Bengal is expected to achieve strong growth in the eastern region and be a significant contributor to the growth and profitability of the company. also unveiled two new jewellery collections today in the city of joy, called the 'Nava Collection' and 'B-Iconic Collection', ahead of the auspicious occasion of Akshaya Tritiya.
The Nava Collection is a unique take on traditional Navratna jewellery drawing inspiration from the art and architectural marvels of Hampi, which was once the epicenter of the Vijayanagara Empire in the south. The B-Iconic Collection has been designed with the BlueStone logo at the heart of the design of each piece. Through an exhaustive design journey, the logo was adapted into creating a unique "jaali" that has been incorporated into each piece of the collection.
Speaking on the occasion, Gaurav Singh Kushwaha, founder & CEO of, said, "Kolkata ranked among the top six markets in sales in 2016 for BlueStone. We see tremendous growth potential in this region and are delighted to launch our latest collections, Nava and B-Iconic. We will continue to build upon our key strength, which is our unique designs and use technology to provide our consumers with a seamless jewellery shopping experience."