Colgate, Metro Cash & Carry partner for ‘Save Water’ awareness program

23 Mar 2018

Colgate-Palmolive (India) Ltd and Metro Cash & Carry have collaborated for a month long ‘Save Water’ awareness program. As part of the initiative, Colgate will donate Rs 10 per unit sold of every Colgate Strong Teeth 500gm pack and Colgate Swarna Vedshakti 200gm pack from all Metro Cash and Carry stores during the campaign period, towards ‘Water For People India Trust’.
Speaking about the partnership, Issam Bachhaalani, Managing Director, Colgate-Palmolive (India) Limited, said, “At Colgate, water is one of our key global sustainability pillars, and we have been working towards the cause in India, for some time now. We believe that every drop counts and that any effort – big or small – is significant in raising awareness towards saving Water.”
Arvind Mediratta, MD & CEO, Metro Cash & Carry India said, “At Metro Cash & Carry, we believe and emphasize on efficient and sustainable use of natural resources like water. The collaboration is part of our global Metro Water Conservation initiative, and all our efforts cut across the entire value chain as we engage with customers, suppliers, farmers, employees to help garner awareness about environment sustainability. Our association with Colgate is yet another step in this direction as we firmly believe that all such attempts add to the overall objective of a sustainable ecosystem.”