DEN Networks launches premium gaming service

7 May 2017

DEN Networks, one of the largest cable TV service providers in India, has launched Playin’TV, a premium interactive gaming service that will usher in rich gaming experience for its subscribers.
S.N. Sharma, CEO, DEN Networks said, “We are excited to partner with Visiware International and launch Playin’ TV on our cable TV and broadband networks. Playin’ TV is an internationally-renowned interactive gaming channel and we always strive to provide world class entertainment to our customers.
He further added, “The launch coincides with the arrival of Indian summers, a time when most people prefer indoor entertainment. Playin’ TV’s comprehensive suite of games ranging from board and card games to adventure and sports will provide the ideal indoor recreation to DEN subscribers across all ages.  With DEN Networks’ 13 million plus subscriber base spread across 400+ cities, Visiware International is set to gain a massive entry into the Indian market while our subscribers will enjoy premium games of international repute.”
The company is offering these games to its cable TV subscribers for free until 31st May. Post that, it will provide membership subscription at a promotional price of Rs 35 per month till September 2017.  The launch of Playin’TV on DEN Boomband, the company’s broadband service is to follow soon. 
Frederic Fellague, Chief Operations Officer, Visiware International, said, “Visiware International being one of the pioneers and market leader is proud to partner with one of India’s largest cable distribution companies. We believe that gaming is one of the key to increase ARPU on cable. Partnering with DEN Networks will allow us to demonstrate in the future our capability to develop new forms of gaming interactions with the evolution of the set top box market.” (EOIC)