Emami introduces India’s first waterless face wash with ‘HE on the Go’

12 Apr 2017

Emami Ltd, the FMCG major, known for offering innovative products, has launched ‘HE On The Go’ Waterless Face Wash under the male grooming brand ‘HE’.    ‘HE On The Go’ is the country’s first waterless facewash, developed by Emami based on its keen consumer insight and the penchant for offering effective & clutter breaking products.
To mark this launch, Emami along with WATConsult - part of the Dentsu Aegis Network, has launched a digital campaigns, #HEOnTheGo, #Waterless for its latest product ‘HE On The Go’ Waterless FaceWash to reach out to the young netizens of the nation.
Conventionally, using a facewash requires water for cleansing. But what does one do to clean the face where water is not available, especially when one is on the move? HE has come up with the perfect solution with “HE On The Go Waterless Facewash”. HE Face wash is the first of its kind ‘waterless’ face wash that offers cleansing on the go and helps one to present a groomed look anytime, anywhere.
Speaking on the launch and the new campaign, Harsha V Agarwal, Director, Emami Ltd said “We are very excited with the introduction of ‘HE On The Go’ Waterless Face Wash, a first in India, from our male grooming brand ‘HE’.  We are confident that today’s alpha male, who are constantly on the move, will find this innovative face wash extremely convenient and refreshing.” (EOIC)