Groupe SEB launches brand Tefal
Groupe SEB, small domestic equipment manufacturer launched Tefal with a premium range of products across segments such as Cookware, Food & Drink Preparation, Breakfast, Linen Care and Home Care.
CEO Sunil Wadhwa said, “Groupe SEB is pleased to launch the flagship premium Brand Tefal in India. This launch is in sync with the Groupe's strategy to establish leadership position in the market. Tefal's launch is the next phase in Groupe SEB’s expansion strategy to dominate the market with products which are designed in France, acknowledged for their innovative solutions and are equipped with patented technologies providing perfect results”.
Thierry de La Tour d’Artaise, Chairman & CEO, Groupe SEB, said in a statement screened at the conference, “Since Maharaja Whiteline became Groupe SEB’s 100% subsidiary, Mr. Wadhwa and his team have doubled the sales, they have increased tremendously the product development and the number of after-sales service all around India where we have a state-of- the-art production facility (in Baddi - Himachal Pradesh). After the Maharaja Whiteline brand, we will now introduce in India, one of our most famous international brands: Tefal”. (EOIC)