HDFC Bank to hold ‘Blood Donation Drive’ on Dec 7

Kolkata
4 Dec 2018

HDFC Bank will organise the 12th edition of its national Blood Donation Drive on December 7. This drive is part of HDFC Bank’s Parivartan; its umbrella brand for all its social initiatives. The clarion call this year isto inspire and encourage more and more people to come forward to donate blood in what is India Inc.’s largest single-day blood donation initiative.
To pledge support and find the location of the camp nearest to you, please visit HDFC Bank website www.hdfcbank.com/stopmithani
Jyotindra C Mithani, a 64 year-old resident of Mira road in Mumbai is one such inspirational story. Over the past 40 years, Mr. Mithani has donated blood 151 times. He first donated at the time of the 1971 Indo-Pakistan war, when there was an appeal for blood for our armed forces. Since then, he’s made it his life’s mission to do his part to bridge the gap between demand for safe blood and its supply. His inspirational record of donating blood on average 4 times a year will end once he turns 65. Mr.Mithani refuses to stop despite the medical advisory owing to his advanced age. This stand by Mr.Mithani to ‘only stop when India starts’ forms the crux of the Bank’s campaign where the message is ‘to galvanize Indians to do their bit and stop Mr.Mithani’.
“#yourbloodmatters resonates with the ethos that has driven the Bank’s annual blood donation drive: to collectively make a difference in the society we live in. Like Mr Mithani, there are many Bank employees as well who have made donating blood their mission. The objective is to inspire my fellow countrymen, particularly the youth to come forward and be part of this noble endeavor. Parivartan (change) can happen when all of us join hands for a common cause and I urge everyone to come forward and donate blood that will help India bridge the demand-supply gap of the most precious commodity, for every drop matters,” said Bhavesh Zaveri, Country Head – Operations, HDFC Bank. (EOIC)