Hike unveils ‘Total, built by hike’

Kolkata
2 Feb 2018

Hike announced the launch of a new product called ‘Total, built by hike’. ‘Total’ is a refined version of Android targeted at the next billion people.‘Total’ lets users access essential services such as Messaging, News, Recharge and more even without an active data connection and paves the way for them to get on Data by providing packs at as low as Re. 1.
On the launch of ‘Total, built by hike’, Kavin Bharti Mittal, Founder and CEO, Hike said, “For the next billion true mobile first users, coming online can be still be quite complicated and intimidating. Simplify, simplify, simplify. That’s all we’ve been doing. We’ve taken the 15-20 step process of someone coming online and made it into only a few steps - “Buy a phone, turn it on and you’re good to go. Everything, all the essential services all work out of the box even without data.”
Kavin further added, “Our goal is to bring India online and online means data so we’ve also made it extremely simple to buy data packs right contextually inside the OS itself. We’ve worked closely with telcos on special data packs for these phones starting as low as Re 1/- to give people a taste of what it feels like. This is really powerful.” (EOIC)