Honda 2Wheelers concludes Natl Road Safety Week

83,000 individuals participate in celebrations
Report by: 
EOI CORRESPONDENT
Kolkata
12 Feb 2019

Honda Motorcycle & Scooter India Pvt Ltd successfully concluded its week long road-safety initiative coinciding with 30th National Road Safety Week. The initiative was based on the theme ‘Sadak Suraksha, Jeevan Raksha’ set by Ministry of Road Transports and Highways (MoRTH).
In West Bengal, Honda’s National Road Safety Awareness campaign educated more than 4000 college students on the importance of road safety. On the national level, Honda engaged with over 33,000 children and females under this CSR initiative. Supporting Honda in spreading road safety awareness were several State police departments, Municipal Corporations, RTOs, NGOs, schools etc.
Prabhu Nagaraj- Vice President, Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Road safety is a national concern. Every year over 1.47 lakh people are losing their lives due to road accidents. While civic authorities are taking various measures; as a responsible corporate Honda took the lead to spread the message this National Road Safety Week. Taking Safety to everyone, we educated all age groups, be it school kids to college students, Honda associates to our customers across 5800 touchpoints. In future too, we continue to sensitise people across cities through National Road Safety Awareness Campaign.”