ICICI Pru Life launches Heart Cancer Protect

13 Jul 2017

ICICI Pru Life, has come out with an innovative health insurance product which provides financial assistance for the treatment of heart diseases and cancer. The product helps the policyholder to focus on the treatment without worrying about the financial implications of treating these conditions.
The Heart/Cancer Protect product provides multiple benefits in a single policy. An amount of 25% of the policy cover amount is paid out immediately upon the policyholder being diagnosed with a minor condition such as angioplasty, implanting a pacemaker or early stage cancer. In case the policyholder is diagnosed with a major condition the company will pay out the entire cover amount instantly.
The lump sum payment feature is unique as the policyholder can then seek treatment from any hospital they choose anywhere in the country or abroad. There is no compulsion for the policyholder to choose a particular hospital which is empanelled with the insurance company, or worry about collecting documents for the purpose of reimbursements.
To make the product attractive for consumers from all strata of society, the company has priced it in such a manner that is it very affordable. A cancer cover of Rs 20 lakh or a heart cover of Rs 10 lakh can be obtained on payment of Rs 100 per month. Customers can choose to buy the heart cover or the cancer cover or both.
The Heart/Cancer Protect product is available through all the distribution channels of the company and the company claims this product can be purchased easily in a matter of minutes. (EOIC)