Jaquar Group announces brand Essco expansion

31 Oct 2017

Jaquar Group, bathing and wellness solutions brand is all set to expand its value brand -Essco.
Catering to the growing demand of consumers for ‘complete bathroom solutions’, Essco is expanding its product line from standard faucets, showers and accessories to include single lever faucets, water heater, sanitary ware and cisterns. The brand will also be adding 3000 more retail stores for the value segment in next 3 years, taking the total count to 4000 retail stores along with a dedicated orientation centre that will showcase the entire product range under one roof and provide expert advice and installation assistance.
Speaking on the occasion, Rajesh Mehra, Promoter and Director, Jaquar Group said, “Essco was the first brand within the Jaquar Group portfolio and hence is very close to my heart. Set out with a vision to offer good quality products at affordable pricing, Essco remains the most popular and loved sanitaryware brand in the East. This approach remains embedded in our philosophy as we revamp and expand the brand further into India. As part of this expansion we will be investing INR 80-90 Cr in the next two-three years, with an aim to reach a turnover of over INR 700 crore by March 2020.”
The Group has also now entered into complete lighting solution. Jaquar Group is a rapidly growing multi-diversified bathroom solutions brand with a turnover of Rs 2753 crores in 2016 -17, which is expected to reach – Rs. 3400 crores in 2017-18.  The Group’s technology prowess has ensured the highest quality standards and has elevated bathrooms to an experiential space. (EOIC)