JK Masale aims at 100% sales growth

11 May 2017

JK Masale, spice producing company, with 40% market share in Eastern India in the Branded Spice space  is  celebrating 60 successful years of spicing up food in West Bengal, Assam, Bihar, Jharkhand, Orissa Karnataka & Rajasthan. JK Masale also announced the signing of Tollywood Actress Mimi Chakraborty as its Brand Ambassador.
Headquartered in Kolkata, an ISO 22000:2005 certified company JK Masale, is the first National Brand to pack Whole Spices in India.
Chairman JK Spices & Food Products, Bhag Chand Jain speaking on this historic occasion for the company said “We are just following what our founder Dhanna Lal Jain always believed and followed. We have kept the traditions of manufacturing the best Quality Masale also adding new products from time to time. This tradition will be passed onto the next generation”.
Speaking on this occasion Vijay Jain, Director- Sales & Marketing, JK Spices & Food Products said, “We are happy to announce our business expansion and signing Tollywood Actress Mimi Chakraborty as our brand ambassador at a time when we are celebrating 60 successful years of our presence in the spice market in the country. The last six decades has been a glorious journey for JK Masale with 10 Million customers across the country. And also those who cannot go to the stores can now order online on Amazon, Big Basket, FlipKart, Place of Origin, Grofers, etc. Also, JK Masale has opened four retails stores in Kolkata, popularly known as the JK Lifestore”.
JK Masale is best known for their Posto and Jeera and almost every household uses the JK brand for cooking this delicious dish.  JK Masale has officially tied up with Shiboprosad Mukhopadhyay & Nandita Roy’s upcoming film “Posto”.
Speaking on the occasion Tollywood Actress Mimi Chakraborty said, “It is my immense pleasure to be associated with JK Masale on their 60th Anniversary. It is a brand that takes pride in every household. I have seen JK Masale in my household since I can remember. I am really excited being a part of the JK family I know JK Masale will keep providing us with years and year of spicy tasty food”. (EOIC)