Johnson’s expands kids shampoo portfolio

30 Oct 2017

Johnson’s expands its range of active kids shampoos with the launch of Shiny Drops Shampoo.
The changing demographic in parenting has triggered the need for a specific product for kids. Haircare, especially for girls, is an important factor, since growing hair needs to be cleaned and nourished thoroughly. The kids themselves seek healthy, shiny hair that makes them look well groomed, and additionally, makes them feel like little princesses, especially in social settings.
Highlights Ram Shukla, Senior Director - R&D, Johnson & Johnson Ltd, “We at Johnson’s love kids and we know all mothers want their kid’s hair to look silky soft, shiny and full of life. That's why our Johnson’s Active Kids Shiny Drops Shampoo has an innovative formula, which contains silk proteins and argan oil. It boosts the hairs natural shine and helps reduce frizz, leaving hair silky smooth and looking healthy, ensuring that your princess is crowned with princess-like hair.” (EOIC)