Khadim to premiumise sub-brands

29 Oct 2017

Footwear major Khadim India Ltd is looking at premiumisation of its sub-brands, which has surpassed the parent brand in terms of revenue, to boost growth and margins.
The nine sub-brands of Khadim, including British Walkers, Lazard, Cleo, Sharon and Softouch clocked sales of Rs 256 crore out of the Rs 456-crore retail revenue as of March 31, 2017.
"We are undergoing premiumisation with our sub-brands for consumers aspiring to move up from mass segment to affordable fashion. However, we will restrict our sub-brands to the tier-II cities," Khadim India CFO Ishani Ray told PTI.