Maruti Suzuki launches "Maruti Suzuki Arena" in Kolkata

Kolkata
22 Sep 2017

Maruti Suzuki India Ltd today launched "Maruti Suzuki Arena" here. This range of new showrooms, christened with a new name sport modern looks and offer a warm, friendly and comfortable environment to che customers.
With Maruti Suzuki Arena in place, the Company will have four distinct retail channels: Maruti Suzuki Arena, Nexa, Commercial and True Value, addressing needs of all customers.
Maruti Suzuki Arena connotes a place where people come together and experience something exciting.
Digital integration is a key differentiator at Maruti Suzuki ARENA. Customers can now experience the convenience of booking their cars or even personalizing through an all-new website. This is poised to strongly connect with the young and do-it-yourself generation of customers and delight them. This experience travels seamlessly to the showroom through the advanced navigation portal.
Introducing Maruti Suzuki Arena, Senior Executive Director (Marketing & Sales) of Maruti Suzuki, R S Kalsi said, "Maruti Suzuki Arena is at the core of our strategy to transform our network and meet customer expectations. Maruti Suzuki Arena will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki Arena, we take an important step forwarding our journey of transformation."
Nearly 75% car buyers in India research online before they decide on a purchase. At Maruti Suzuki Arena, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom.
The Company targets to set up over 80 Maruti Suzuki Arena by March 2018. (EOIC)