Myntra targets 25x sales

Kolkata
20 Jun 2017

Myntra announces the 6th edition of its iconic End of Reason Sale (EORS), India’s largest fashion sale with more than 1 crore products on offer and discounts up to 80% to be held between June24 and 26. With participation from over 1800 global and Indian brands, Myntra expects to clock over 25x in sales.
Ananth Narayanan, CEO, Myntra - Jabong, said, “EORS gets bigger and better with each passing season and the 6th edition will be the largest yet, along with Jabong’s participation. We expect 20 million users to indulge in a shopping spree to pick the finest in fashion at attractive discounts of up to 80% during the three day carnival. In terms of traffic, we are geared to deal with a whopping 20 million sessions a day, which is 18% higher than the previous edition of the sale and 45% higher than the previous year.” (EOIC)