Panasonic expands home appliances segment

Kolkata
12 Jul 2018

Panasonic India announced a significant expansion of its line-up of 'Intelligent Home appliances' range comprising of refrigerator, washing machine and microwave. The intelligent range is equipped with core technologies and features such as ECONAVI Invertor technology that detects unconscious waste of energy using different sensors and optimises operations according to environmental conditions. The new range offers four models of refrigerator, 17 models of washing machine and a new Invertor microwave model. The latest offerings are a perfect blend of technology, utility and aesthetics, and curated to suit the modern day needs for the consumers. With this new launch, Panasonic is looking at 40 % growth in the home appliances category in FY 2018-19.
Developed to maximise energy savings and reduce water consumption, refrigerator and washing machine models feature ECONAVI technology. The Panasonic Intelligent invertor refrigerators with ECONAVI is designed to cool 50% faster while reducing electricity consumption -Inverter saves upto 49% and ECONAVI technology upto 10% of energy.
Speaking at the launch, Gaurav Minocha, Head- Home Appliances, Panasonic India, said, "Panasonic has always been a frontrunner when it comes to innovation and technology. Our new avant-garde range of home appliances is a testament to our commitment of introducing intelligent appliances and home solutions. With new additions to our Home Appliances range we plan to capture double digit market share in the Home Appliances category in coming years. Reflecting on Panasonic's decision to launch the new range in Kolkata, Mr. Minocha further added," Kolkata has tremendous potential for us which is why chose to launch the new range here in the 'City of Joy'." (EOIC)