Pinkathon '19: To be held on March 31

Kolkata
5 Feb 2019

The third edition of Bajaj Electricals Pinkathon Kolkata 2019 presented by Colors, women’s run to be held on Sunday, 31st March 2019 at Rangers Ground, Maidan, Kolkata. Online registrations for the multi-category run are open at www.pinkathon.in/kolkata for the VWash Plus 3km, 5km & 10km run and for the 21km distance drop a mail on info@pinkathon.in.
Bajaj Electricals Pinkathon is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch of the third editionof Bajaj Electricals Pinkathon Kolkata 2019 recently.
Hemal Vadera, Head - Advertising, Digital & Branding of Bajaj Electricals Ltd.said"Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one's own health and wellbeing.
On the occasion said, Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, “Endeavours such as the Pinkathon not only helps the cause of women empowerment but also celebrates and nurtures women. COLORS through its compelling storytelling on-air encourages women to pursue their dreams and break societal shackles. Together with off-air initiatives like the Pinkathon it is our belief that we will be able to change the mindsets of our viewers and drive them to opt a healthy lifestyle and stand together and stronger for a better future.”
Milind Soman said, “We are very excited to bring Bajaj Electricals Pinkathonpresented by COLORS to Kolkata for the 3rd time. We are confident that the city and its people will support us and help make this run a humungous success. Pinkathon has carved a niche of being more than a marathon. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.”
Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt. Ltd. said, “Kolkata is the third city in India where Bajaj Electricals Pinkathon presented by COLORS is being organised in 2019 in India. Earlier this year Pinkathon was organised at Bengaluru and Hyderabad. We also had it in Kathmandu this year for the 3rdtime. Kolkata is abuzz with runners and fitness enthusiasts. We have started the Fearless Midnight Run to encourage more women to step out of their homes and take up their health seriously. We began the promo event with Baby wearing mother walk in traditional attire.” (EOIC)