Sheenlac to give a thrust in the North-East

Targets revenue of Rs. 600 crore
Report by: 
EOI CORRESPONDENT
Kolkata
23 Feb 2017

The Chennai based Sheenlac Paints company has recently entered into a JV with Jenson & Nicholson, which will enable both companies to leverage each other’s strength for growth and offer a complete range of paint solutions and products pan India. The new entity would be called Jenson & Nicholson Paints Pvt. Ltd.
Addressing the Media Sridhar Krishnamoorthy, CEO, Sheenlac Paints said, “Throughout its 5 decades of existence, Sheenlac has expanded mainly through organic growth; now the company sees ‘partnerships & alliances’ as the way forward. It is in this context that Sheenlac’s JV with Jenson & Nicholson is significant. This is a strategic move to gain traction in markets which are highly competitive like the North-East. We are pioneers in the sense that Sheenlac is credited with 2 innovations in the market – first to launch a non-alcoholic wood polish and first to introduce Thinners in PET bottles.”
Manoj Sood, National Head of Sales, Jenson & Nicholson India, said, “The brand power of JNIL combined with the reach of Sheenlac is expected to result in greater momentum for both the companies. Sheenlac has a robust Channel presence of 15,000 touch points. The company has a strong R&D department and manufactures a wide range of products from 4 state of the art, quality certified plants. The product range includes decorative paints, industrial coatings, wood polishes & auto finishes.
Mr. Sridhar added, “J&N is a reputed brand and we are delighted to market its decorative products. Their tagline, “Whenever you see colour, think of us”, is still vividly recalled by customers.
Giving a background of the Indian Paint Industry, Mr. Sridhar added, “The current size of the paint industry is Rs. 35,000 cr. and is growing between 12 -13% annually. The per capita paint consumption in India is a little over 4 kg and very low compared to developed nations. Therefore, as the country develops and modernizes, the per capita paint consumption is bound to increase, giving us a clear advantage.”
Sheenlac expects to close the fiscal of 2017-18 with a turnover of Rs. 600 Crores.