Sugar Cosmetics launches maiden city store

Kolkata
10 Feb 2019

SUGAR Cosmetics announced the opening of its first ever exclusive brand outlet in India. Located at Forum Mall, the store will house Sugar’s entire product spectrum in a specially-curated brick and mortar experience.
From a range of crush-worthy shades for lips and foundations that are infinitely blendable with every skin tone, to intensely pigmented kohls and alluring nail lacquers, the brand has now become a cult favourite among Indian millennials. The nearly 300 sq ft store houses all the best picks in categories that cover Lips, Eyes, Face & Nails, allowing customers to enjoy a plethora of beauty products that range from liquid lipsticks to crayons, lip primers to eyebrow definers, setting mist to cleansing water, nail lacquers, blushes, highlighters and more.
Speaking at the launch, Vineeta Singh, CEO – Sugar Cosmetics said, “We are extremely happy to announce the opening of our first store here in India. We chose the beautiful city of Kolkata to start off with our first exclusive brand outlet as we received tremendous response from our first Kolkata kiosk that was launched last November. Since July 2015, when we announced Sugar in India, we have come a long way and now have a retail presence of 400+ outlets, spread across general and modern trade. We have been overwhelmed by the response from our growing fan base that spans across online and offline channels. What sets us apart is the fanatic obsession the team has with crafting products that are a perfect match for the Indian skin tone in every season around the calendar.
The first exclusive store launched on 9th February, 2019 hosted a line-up of media, beauty bloggers and influencers who enjoyed the store’s photo area and tried out a mix of newly-launched products and all-time classics. Sugar Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Manufactured in state-of-the art facilities across Germany, Italy, India, USA and Korea the brand ships its bestselling products in Lips, Eyes, Face and Nail categories across the world. (EOIC)