Yamaha opens first Scooter Boutique in Kolkata

2 Feb 2018

With an aim to further strengthen its position in the scooter market, India Yamaha Motor Pvt. Ltd today inaugurated its first Scooter Boutique in West Bengal at Madhyamgram on Jessore Road, Kolkata under the banner of its dealership “Tanushka Automobiles”. On a pan India basis, this is the fourth Scooter boutique after successful launches in Chennai, Vizag and Jamshedpur.
A first of its kind initiative in India, Yamaha has conceptualized scooter boutiques to drive the interests of scooter customers towards innovation, style and sportiness. The boutique also aims to amplify the global excitement of Yamaha and connect scooter customers in India with their passion to the worldwide trend of scootering.
Speaking on the occasion, Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Since its first opening, Yamaha’s scooter boutiques have seen tremendous footfall and positive feedback from customers. In order to meet the burgeoning demand of scooters in West Bengal, Yamaha is excited to launch its first scooter boutique in the state. With the current scooter market share of 16% in West Bengal, Yamaha aims to further strengthen its position by offering world class products to the customers.” “Yamaha’s scooter boutique will host exciting experiences of buying and servicing that draws value from Company’s DNA. The customers in the region could now match their need for personal mobility with their lifestyle and personality,” Mr. Kurian added. (EOIC)