Swiggy launches brand stores

Aims to become the one-stop delivery app
Report by: 
EOI CORRESPONDENT
KOLKATA/BANGALORE
12 Feb 2019

Swiggy, food ordering and delivery platform, today launched its new offering - Swiggy Stores. With Stores, Swiggy promises to add a new dimension to ‘convenience’ by connecting consumers to every store in the city. Swiggy will deliver from stores in categories such as Fruits and Vegetables, Kiranas and Supermarkets, Florists, Baby Care, Health and Supplements among others. Stores will be a part of the Swiggy app.
Over the last four years, Swiggy has redefined the way India eats, bringing the widest variety of restaurants to the doorstep of consumers. The category-creator and industry-leader serves millions of users every month with an industry-best repeat rate, Gross Merchandise Value (GMV) and Net Promoter Score (NPS). As the most trusted brand in food delivery, Stores is a result of a wish by both consumers and merchants for Swiggy to bring the same level of convenience it brings to food to other daily needs.
“When Swiggy started in 2014, food delivery was very different from what it is today. We launched an industry-changing offering that brought hitherto unknown convenience to consumers with a seamless and reliable access to food, while also bringing additional income opportunities for our restaurant and delivery partners,” said Sriharsha Majety, CEO, Swiggy.
“Today’s announcement takes Swiggy to categories beyond food, where we hope to deliver the same level of delightful experiences to consumers for their everyday needs. It is the first milestone in Swiggy’s vision to elevate the quality of life for the urban consumer by offering unparalleled convenience, he added.”