Rythm Foundation to play big role in cancer care with CPAA

KOLKATA/HONG KONG
9 Jul 2017

Hong Kong-based Rythm Foundation which has been associated with the Cancer Patients Aid Association (CPAA) has further decided to strengthen its support to the fight against cancer in India among other worthy causes.
RYTHM Foundation, the corporate social responsibility arm of direct selling company QNet, and CPAA came together in late 2016 thanks to the awareness created by Bollywood star Vivek Oberoi, who has been a patron of CPAA for over a decade. CPAA is a non-profit organisation dedicated to the total management of cancer as a disease for last 48 years.
Vivek Oberoi accompanied CPAA and the children and thanked Rythm Foundation for its support. Mr Oberoi said “Because of Rythm Foundation’s support, the CPAA was able to help these children and their families through the toughest period of their lives. And now, they are here in Malaysia, on their very first international trip to thanks to the generosity of Rythm.”
“Thank you Vivek Bhaiya, Rythm and CPAA for helping us,” chorused the kids to the thunderous applause of 20,000 people from around the world who had gathered at the 5-day convention.
“Rythm stands for Raise Yourself To Help Mankind, which is the underlying principle of the Foundation that believes in helping people become self-empowered, in order to have a positive impact in society. We could not have found a better partner for our first major venture into India  than CPAA which has been working passionately and relentlessly towardscancer treatment and awareness, especially for patients and families from the lower economic strata” said aid Richard E Zinkiewicz, Trustee of RYTHM Foundation. Anita Peter, Executive Director of CPAA said, “It gives us immense pleasure to be associated RYTHM Foundation who has not only given a new life and hope to our cancer stricken kids but will also join hands with CPAA to eradicate cancer.”
“We are committing to allocate $1 million over the next 3-5 years towards community well being projects in India in line with the government’s health initiatives through active participation in the Swastha Bharat Abhiyaan program,” Zinkiewicz added.
A series of community well-being initiatives have already been implemented through QNet in Karnataka, Tamilnadu and Telangana. (EOIC)