Mahindra launches JIVO

KOLKATA/MUMBAI
10 Apr 2017

Mahindra & Mahindra Ltd’s Farm Equipment Sector (FES), a part of the USD 17.8 billion Mahindra Group announced the launch of the Mahindra JIVO. A new age, superior technology small tractor platform in the sub 25HP category, the Mahindra JIVO is suitable for row crop and horticulture farming. The tractor is available in the 4WD version with engine power of 24HP and PTO power of 22HP. It will be sold in the states of Maharashtra and Gujarat from April 25, 2017 at a starting price of Rs. 3.90 lakh for the 4WD model, ex-showroom Maharashtra.
Speaking at the Mahindra JIVO launch, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd said, “With innovation and technology as its bedrock, Mahindra is today working on redefining the face of farming in the future. We have embarked on various initiatives towards this end and our recently launched Farming 3.0 platform will help in taking farm mechanization to the next level. The launch of the JIVO platform today is another significant step in that direction". 
According to Rajesh Jejurikar, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. “We are happy to present Indian farmers with the Mahindra JIVO that will help in small farm mechanisation with its multi-application suitability. The JIVO is a compact 24 HP 4WD tractor offering best in class PTO HP and fuel efficiency with stylish and comfortable design at a very attractive price”. (EOIC)