Standard Chartered launches premium banking prog for customer’s family

15 Jul 2017

Standard Chartered Bank today announced the launch of its Premium banking initiative which offers a suite of digital banking solutions and exclusive rewards designed for Premium Banking customers and their families. 
Premium Banking customers using Super Value Titanium Card can enjoy complimentary access to more than 800 airports lounges in India and overseas, along with one family member holding a supplementary credit card. They can also get on-call assistance from their banking needs from a team of Premium Banking Relationship Managers. These customers will earn 5X rewards for overseas spends on their Super Value Titanium credit cards.
In the 2017 Standard Chartered’s Emerging Affluent report – The Race to Save, it was revealed that the frequent use of digital tools and services was high among Indians at 43%. Hence we have given these customers the option to leverage an array of digital capabilities like Click to Chat, Video Banking, Voice Authentication, allowing them to bank anytime and anywhere.
Shyamal Saxena, Regional Head – Retail Banking, India, Standard Chartered Bank said, “The launch of the new Premium Banking programme leads the way forward on how we are enhancing our product suite combining digital banking solutions and exclusive rewards designed for the emerging affluent customers. This feature-rich offering has its key benefits extended to the customer’s family, thereby creating a first-in-class ‘family banking’ proposition. This is one of the exciting retail banking initiatives that Standard Chartered will be bringing to the market.” (EOIC)