WILD STONE expands product portfolio

McNROE launches new campaign
Report by: 
EOI CORRESPONDENT
KOLKATA/NEW DELHI
29 Dec 2018

The House of McNROE, & the market leader in the fragrance industry, with its brands Wild Stone & Secret Temptation, today announced their plans to strengthen their product portfolio and launched a shower gel, hair gel, face wash and shaving foam under its Wild Stone Edge Series.
McNROE has enjoyed being one of the market leaders in the fragrance category with approx 10% market share and now with the launch of four new product categories for the very first time, the brand is planning to reach out to its brand loyalists with more of Wild Stone products to choose from. Until now, the brand has been available in the deodorant, perfume, after shave lotion, talc, shaving cream and soap segment under the various WILD STONE fragrance series.
According to Narendra Kumar Daga, MD, McNROE, “Wild Stone has emerged as one of the preferred home grown fragrance brands and we realized that our loyal consumers were wanting more from the brand, they wanted to extend their brand experience with newer categories and thus we decided to launch new products to meet this  demand. We are confident that we will make our presence felt and we will be reaching out to newer and emerging set of consumers across the country with our new range.”  
The House of McNROE has introduced a new campaign #JustFriendsNoMore with the launch of their new men’s grooming range Wild Stone Edge. With this launch, the company has strengthened their product portfolio and Wild Stone Edge Collection now features a set of seven products such as Perfume, Deodorant, Shower Gel, Face wash, Hair gel, Shaving Foam and After Shave Lotion.
The latest campaign features a Digital film which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks – as he starts using Wild Stone Edge.  The film showcases the effect of the latest range on the girl and the campaign continues to hold the original tagline ‘Log To Notice Karenge’.
Sanjay Srivastava, Chief Business Officer, McNROE Consumer Products Pvt. Ltd said, “This campaign marks our entrance into newer product categories and brings a new storyline. The youth of today gives a great importance to their appearance and needs specialized products for different personal grooming. This campaign highlights the same importance and the difference personal grooming can make in ones personality in a prominent way.”