Anushka Sharma new brand ambassador for Colgate Active Salt

11 Apr 2017

Colgate-Palmolive (India) Limited, the market leader in oral care, today officially announced Bollywood star Anushka  Sharma as the new brand ambassador for Colgate Active Salt. Seen in the brand new TV ad, the actress with a beautiful smile will essay the role of the reporter who does the surprise entry in bollywood style, and asks ‘kya aapke toothpaste mein namak hai’. Colgate Active Salt Toothpaste is packed with the goodness of salt and minerals. Its unique formula helps fight germs to protect teeth from cavities giving healthy gums and strong teeth.
Eric Jumbert, Director - Marketing, Colgate-Palmolive (India) Limited said: “Colgate has always led the category with continuous stream of innovations. Among its many breakthroughs is a home-grown unique solution - Colgate Active Salt - The toothpaste that contains salt.”
Commenting on Anushka Sharma as the new brand ambassador, he shares, “Anushka is a phenomenal actress and a self-made individual. Colgate Active Salt is known for its modern, assertive, smart and confident image hence we are extremely excited to bring on board Anushka Sharma who perfectly personifies the brand. We welcome Anushka to the Colgate family as the new brand ambassador for Colgate Active Salt.”
Anushka Sharma said, “I’m very pleased to be associated with an iconic brand like Colgate, the brand that I have been using since my childhood. Colgate Active Salt is a modern oral care solution with a traditional twist that personifies my values. I had a great time shooting the new TV ad, I think the ad is very quirky. I feel that the creative interruption format of the TV ad is very different and engaging for the audience. I’m very excited about the TV ad launch and I am looking forward to see what people think of the ad I have shot.”
A 360 degree marketing campaign is also planned to connect with the consumers at all relevant touch points. The Television advertising campaign is developed by Redfuse Communications.