Idea ropes in Adobe

4 May 2017

American tech major Adobe on Thursdat signed a long-term deal to provide digital solutions to the merger-bound Idea Cellular, which will help the third biggest telco save on operational costs. The partnership will augment the Birla group company's growth strategy through "enhanced customer retention as well revenue generation", its managing director Himanshu Kapania said in a statement. The statement, however, did not mention the deal size and was also silent on Idea's proposed merger with its bigger rival Vodafone India.