Siliguri welcomes the much-anticipated noodle bar’s home coming: WaiWai City

SILIGURI
26 Jul 2017

The country’s first iconic noodle bar has expanded its wings by opening outlets across multiple markets within the sub-continent. Building on the opportunity to set its biggest stand-alone format restaurant so far, WaiWai City is all set to touch base with its roots back in the heart of West Bengal, Siliguri. For years, Wai Wai’s instant noodles have had a popular and committed following amongst school and college students. Taking the next step in its evolution, the iconic noodle brand brings to you WaiWai City - a ready to eat noodle bar – giving your favourite noodles an appetizing make-over in various flavours to choose from. This brings the brand closer to the consumer, giving them multiple options along with making the space a preferred nook for friends to catch up and enjoy their favourite snack.
The menu offers an array of noodle dishes cooked in interesting styles influenced by Oriental flavours, giving noodle lovers a host of new ways to consume this cult snack. The live kitchen has four types of noodles such as Classic, Chopsuey, Roasted and Pan Fried, seven sauces, which are, Soy Garlic, Kung Pao, Masala Fusion sauces, eighteen vegetables, ten toppings and five add-ons to choose from. It is an aromatic experience as well as a visual treat to see each dish being prepared with fresh ingredients right in front of your eyes. The menu takes you through an Oriental journey with its Signature Selection for you to binge on, such as Bang Bang, with spicy Schezwan Chilli sauce and Kung Pao Delight – served with pan fried noodles and piquant Kung pao sauce. Other highlights from the menu include flavourful fusions like the momosa, the WaiWaiBhel, and the delectable zucchini masala fries. But that’s not all. Staying close to their tag line of ‘Keep Discovering’, ‘Make Your Own Dish’ let’s you create your own favourite noodle bowl just the way you like it.
The 40-45 seater noodle bar in Siliguri, creates a lively and inviting environment, detaching it from the city outside and providing a quirky tangent with its contemporary design elements. Choosing to take the path less travelled, the outlet deviates from sticking to the standard quick service restaurant layout by moving on to creating a functional space without compromising on the fun through its colourful graphics.
India’s first in its category, the chain promises a unique and exciting noodle bar experience. The QSR format has already started to roll out through the franchise channel, with an estimated expansion investment of Rs 250 crore and 1500 outlets over the next five years across multiple markets.
WaiWai City will be spread across the following formats - food courts, self-standing kiosks, standalone outlets, highway formats and an integrated format. These formats will be developed across malls, information technology (IT) parks, offices, airports, hospitals, colleges, high streets, etc. It will offer noodles in a host of flavours at pocket-friendly prices. The noodle barsare already operational in Delhi, Noida, Pune and Bangalore in a stand-alone and kiosk format with an open live kitchen, has now branched out to Sevoke Road, Ashoka Complex, Siliguri, West Bengal as well.
Speaking on the launch, Varun Chaudhary, Executive Director, CG Corp Global said, “WaiWai City is an endeavour to bring the brand closer to its customers in a more tangible manner. We wanted to come up with something that evokes nostalgia in people, taking them back to their school and college days when WaiWai noodles was the favourite snack. The biggest strength of WaiWai is undoubtedly its taste; with this new format, we offer our fans a whole new world of taste and flavours. For us this is the beginning of an exciting pan India journey. “
The quick service restaurant, along with an open kitchen, ¬quirky graphics and mini munchy packs of WaiWai as take away, poses itself as the go-to noodle destination for the youth.