Sirona! Now in North-East

3 Jan 2017

First Step Digital Pvt Ltd. is a Delhi based Startup, with a unique range of Intimate Hygiene Products for Women. After success of their products in North India, the company is now entering North East India.

The company started in 2014 with their Flagship Product ‘PeeBuddy’, India’s First Female Urination Device using which Women can Stand & Pee in all dirty or unfriendly toilets.  It is portable, Disposable & easy to carry!  The product became an instant hit for Travelling & Working Women – who use it at toilets at concerts, marathons, treks, railways, bus stations etc as well as by those with medical condition (Arthritis, Spinal Injuries & Pregnancy).  After PeeBuddy, company Introduced many unique Products Including Sirona Intimate Wet Wipes (For cleaning of Intimate Areas), Sirona Disposal Bags (For Discreet Disposal of Sanitary Pads/Diapers) Natural Mosquito patches (chemical free) for babies, Sirona Applicator Tampons & Sirona Under Arm Sweat Pads (for those with excessive sweat problems).

According to Deep Bajaj (Founder) – our sole objective is to make simple for women with our products. They do so much for us. A regular lady manages work, family, social commitments and in all this she puts her own health at the end. She faces many unique problems including Unfriendly Toilets, Period Pains, Disposal of Sanitary Products which only affects her, men don’t even understand this! And hence, to empower her, to make her lead a better life we have come with a range of products. The company has recently entered North East Market.

Talking about their latest product – Sirona’s Period Pain Relief Patches, Deep said We are so proud to introduce India’s first feminine pain relief patch that’s completely indigenous, herbal, safe, cost-effective, and at par with global standards. The monthly period pain can be excruciating for some women. It keeps them from having a normal day and many are often curled up with pain. The world over, women have benefited from pain-relief patches, that Indian women had, unfortunately, never had access to. But those days are now over. We are happy to introduce country’s very first period pain-relief patches by Sirona. And it’s great news for all the women! Sirona is a 100% herbal patch that is made from menthol (satva pudina) and eucalyptus oil. It’s simple formula provides discreet, continuous and non-messy pain relief experience that is a lifesaver for some women on those painful days every month.

Sirona comes in handy packets that contain 5 patches. Each packet is moderately priced at Rs 292, making it easy for millions of women to access it. It can be bought from local stores or from &

Company is looking for distributors and partners across North East. Speaking on the Development Mr. Deepak Thareja, Company’s Co-Founder & Sales Director said ‘Women from North East Region are amongst the most hard-working women in the world. With our exclusive products we wish to solve intimate hygiene related issues she faces during work or everyday chores with our unique products. We have got a great response from customers in this belt & we are looking for Distributors & partners across North East’.